Surfsouthoz.com began in April 2000, initially as a "where to surf" guide, but in October became the first website in South Australia to commence daily surf reports.
In April 2001 surfsouthoz became heavily involved with internet startup Southcam, and in June of that year effectively became absorbed into Southcam. The surfsouthoz website was redirected to Southcam soon after, and Southcam became the first website in SA to offer live surfcams and daily surf reports. At the height of its popularity Southcam ran a total of 4 webcams on the Fleurieu Peninsula - two on the South Coast ( Middleton and Chiton Rocks ) and two on the Mid Coast ( Seaford and South Port ).
The surfsouthoz hiatus lasted until October 2003... when for various reasons SA was once again without daily surf reports or webcams. After a Coopers Ale fueled conversation one night camped at The Spit with The Surfdoc, the descision was made to re-launch the surfsouthoz website. The plan was a new look website and daily surf reports from the Mid and South Coasts, and a sister website, Surfbells.com, sharing the same technology and operating on Victoria's Surfcoast. The same group of freinds that formed the basis of the original reporter network kicked into gear once again, and as summer approached traffic surged on the two new websites.
In 2004 Queensland based national surfing website Coastalwatch approached surfsouthoz regarding possible locations for webcams in South Australia. Surfsouthoz came to an arrangement with Coastalwatch whereby it would adopt a caretaker role in respect of the cams - in return for use of the vision on the surfsouthoz website. Within a few months sites at Seaford and Chiton Rocks were negotiated, and soon after South Australian surfers had access to free webcams once again.
In 2005 the surfsouthoz website faced dramatic increases web traffic, and a resulting increase in running costs. Fortunately, several kind supporters - Aquatic Dreams, Snow and Surf Co, Glen Duncan ( Nasty Surfboards ) and Norm Cooke to name a few - got behind the venture and helped cover costs directly and indirectly. Several other smaller advertisers kicked in, and by the end of 2005, and for the first time in the site's history, the owners were not out of pocket for running expenses.
By early 2006 the online advertising market had come of age, and surfsouthoz began to use this to supplement direct advertising. It soon became apparent that the site developed in 2003 was grossly inadequate, and a redevelopment commenced. Along the way a complete redesign was almost launched... and then mothballed - never to see the light of day.
After numerous false starts, the all new site was launched in December 2006, with a completely different look and feel and several enhancments. With obvious aesthetic and functional differences, the real changes were to the underlying technology - a complete redevelopment of the database driven content management system, and a move to a bigger server with a much higher bandwidth limit. By year'e end surfsouthoz had covered costs and for the first time, and returned a small profit from advertising.
Today surfsouthoz.com has an annual audience of around 50,000 surfers, 80% of whom live in South Australia. The website consumes over 10GB of bandwidth, is viewed by around 6,000 individuals, and logs around 1 million page views a month.
It consistently rates among the top ten sporting websites in the state.